Writer: Chase Muir
Artist: Omaik Neiv
Hat & Glasses Comics, 2026 [not yet published]
Superior Marketing #1, written by Chase Muir with art by Omaik Neiv, introduces a superhero universe that is less about people saving the world in capes, and more about managing the reputational fallout that comes with superheroine.
The story centers on a marketing agency dedicated to helping superheroes stand out in an oversaturated hero market, positioning themselves as PR specialists for costumed clients in need of damage control. The real action takes place in brainstorming sessions with donuts. Here is the promotional copy:
“In a world where superheroes are a dime a dozen, how does a metahuman stand out against the competition? That’s where Superior Marketing comes in! Our team is laser-focused on selling your number one product— YOU—to the public! Every hero needs backup, and we’re here to be yours. Let’s save the world together!”
Issue 1 follows the Superior Marketing Team as they help the dimwitted superhero, Paragon, save his reputation after a VERY public misunderstanding. Will he make it back into the citizen’s good graces and once again become Power City’s favorite hero?
The premise leans heavily into a world where superheroes are commonplace but far from idealized. Instead of polished paragons of justice, many of these heroes are socially inept, reckless, or simply bad at their jobs, often leaving destruction and controversy in their wake. The PR agency steps in not to fix the heroics themselves, but to manage perception, reframe narratives, and in some cases, fabricate explanations that are easier for the public to swallow.
There is an obvious thematic comparison to Garth Ennis’ The Boys, but this title avoids the brutality and cynicism of that series. There is no gore or sexual content here. Instead, the comic works as a lighter, more comedic spin on superhero deconstruction, closer to a workplace comedy than a dark satire of the genre.
The first issue focuses on a hero named Paragon, who fits the classic Superman archetype in appearance and powers but lacks competence. His latest mishap involves accidentally destroying a major monument, prompting the Superior Marketing team to devise a PR strategy: introduce a supposed evil multiverse variant of Paragon and attribute the damage to this doppelganger. The plan itself is absurd but cleverly constructed, and the narrative gains momentum from both the brainstorming process and the inevitable complications that arise.
Structurally, the writing feels like a comedic strip expanded into a full comic issue. The pacing works because the humor is built from escalating professional absurdity rather than punchline dependency. The dialogue and scenarios maintain a consistent tone that balances light-touch satire with straightforward comedy.
Mr Neiv’s art contributes significantly to this tone. The visuals are colorful and expressive, though not highly polished in the traditional superhero sense. That rougher edge feels intentional, reinforcing that the story is not aiming for hyper-realistic grandeur but rather a playful, slightly chaotic interpretation of superhero culture.
Overall, Superior Marketing #1 succeeds as a concept-driven comedic debut. It is less interested in deconstructing heroism through darkness and more focused on exploring the ridiculous logistics of maintaining superhero public images in a world where heroism has become just another over-saturated brand.
The title is currently the subject of a Kickstarter campaign: https://www.kickstarter.com/projects/chasemuir/superior-marketing-issue-1
